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Pickle Defeats Nickelback

February 22, 2010

If you’ve been on Facebook recently, you may be one of 1.5 million people who joined the fan page, “Can this Pickle get more fans than Nickleback?”  The page’s creator, Coral Anne, is aware of the typo in the page name – a copyright formality necessary to get the page up and running.  The pickle is the latest iteration of the “Can this _____ get more fans…” model, and Coral Anne acknowledges  “Can this Onion Ring get more fans than Justin Bieber?” as her inspiration.

These pages are a dime a dozen and most fall flat, but The Pickle has been a resounding success, surpassing Nickelback’s Facebook fan tally in less than three weeks.

Pickle Defeats Nickelback

The Pickle’s fan page sparked the ire of Nickelback frontman, Chad Kroeger, who jumped into the fray over the weekend, predicting that Coral Anne’s page would be removed within 2 weeks.

Chad Kroeger Fights the Pickle

There is precedent for Facebook deleting these sorts of pages.  The Onion Ring vs. Justin Bieber page, for example, was removed shortly after it crossed the 2 million fan mark, although a remake page has risen to take its place.  But what is Kroeger hoping to accomplish at this point?  Even if the page is removed, the story will be preserved for posterity somewhere else on the web.  American Airlines’ ill-fated attempt at blogging is a good case study for how difficult it is to remove something from the web.  Kroeger should have either ignored the page entirely or even jumped on board with The Pickle, allowing him to come off as the good guy.  A friendly, “haha guys, you got me,” is much better PR than fighting back, which just adds fuel to the fire.  If he performed a concert wearing a pickle t-shirt, now available at multiple sites, many of those 1.5 million pickle fans, myself included, would respect him more:

Just once, I’d like to see a celebrity or a company laugh off a parody and enjoy the free publicity.  Once the joke is out there, it’s usually your best option for saving face.  Taking yourself too seriously tends to backfire.  Just ask The North Face.

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